Friday, July 16, 2010

Shop For The Water We Drink: Water Quality and Its Effects on Health


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Americans are drinking more than twice the bottled water we did a decade ago. Bottled water now is everywhere. Evian water bottle was popular as a fashion accessory in the '80s fashion scene in Los Angeles. From the corporate boardrooms of New York City to the campgrounds of Yosemite National Park, Americans are drinking bottled was as never before. In fifteen years (1984 to 1999), consumption in the U. S. tripled. In 2001, Aquafina, purified tap water of Wichita, Kansas, was the top selling brand replacing that from Atlanta, GA, bottled by Coca Cola, Dasani. The back lash in 2007 of the tap water aspect led to Poland Spring of Maine to become the top seller.

In 1820 was the beginning of bottling for resale the spring water at Saratoga Springs, New York, and used as a cure for stomach ailments, called "Doctor Clark." Twenty years later, Poland Spring in Maine started the most advantageous and successful American bottling (the #1 today) of water as a cure for kidney ailments. Napoleon III decreed that Perrier water was to be bottled for the good of France in 1863. Italians drink the most at fifty galloons a year.

In 1912, the water fountain for use in public buildings was invented by Hal Taylor. All this bottling and packaging goes back to King Cyrus the Great of Persia whose brilliance led to boiling drinking water to be carted in silver flagons to war. Da Vinci, in 1509, declared San Pellegrino water miraculous. The brother of Andrew Wyeth invented plastic bottles in 1968. Perrier water was packaged in green glass.

In 1976, the average American drank 1-6 gallons a year; by 2006 we drank a shopping 28.3 galloons. Noncarbonated bottled water is the fastest grtowing segment of the U. S. beverage industry. Recent annual sales have reached 3.5 billion dollars. Water is the perfect drink, healthyu, refreshing and satisfying in a way Cokes, 7Ups, juices or alcohol aren't. In the U. S. many of the earliest brands were associated with resorts and spa complexes. The mystique of today's normal thing to do (no longer a status symbol) was started in 1928 . Mythology that mineral water improves one's overall health is questionable. I can't stomach tge taste if nminerak water; just because we think it's healthy doesn't make it so. TVA uses so many chem,icals in the dams up and dow \n the Tennessee River.

At first in 1976, water was delivered in large bottles to homes and offices and at grocery stores in galloon jugs. It's more economical to purchase the heavy jugs, the mainstream water businesss is a force of nature. Compare bottled to tap water: now, the secret is out and we know it is safe only so far. Any water source can be tampered with to make it unsafe, like any food or medicine at any grocery store. Thanks to Al Gore and his vigilance about global warming, drinking water is under environmental scrunity like never before. Water, pure, healthy, perfect...until now. Toxins can be added anywhere along the way. There's nothing in it which is not good for you except for the additives utility companies use fjor purity to get the dirt out.

Thirty years ago, bottled water barely existed as a business in the U. . I wuse it in the jugs for my coffee. Recent annual sales have reached over 2.6 billion dollars. I've even ventured far enough off the tract to use artesian water for coffee, but mainly I stick to Spring water. It is hard to choose "good" quality as each grocery stocks up on their own brand and don't give the buyer a chaoice. Taste and water undergone reverse osmosis treatment determine the cost. Is water pure? Depends on the source.
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